I design and lead enterprise-scale web transformation and redesign initiatives that align technology, governance, and brand—enabling complex organizations to operate as coherent, high-performing digital ecosystems.
I work at the intersection of digital strategy, web systems architecture, and organizational governance. Over the past 15+ years, I have worked across marketing, web, and information technology, building deep expertise in enterprise platforms such as CMS, CRM, and marketing automation systems—and their integration within enterprise and institutional environments.
This includes leveraging AI-enabled workflows and analytics to improve content operations, personalization, and decision-making at scale.
My approach is grounded in systems thinking. Web server environments, content management systems, CRM platforms, and automation tools form interconnected infrastructure that shapes performance, security, user experience, and operational efficiency.
The focus is on building digital ecosystems that are scalable, maintainable, and structurally coherent over time—while strengthening institutional clarity and brand consistency across channels.
Selected Impact
My educational background includes a Bachelor of Science in Marketing and Commerce, a Diploma in Computer Systems Technology, and a Graduate Diploma in Business Administration. I earned my MBA from Thompson Rivers University in 2021 with a 4.13 GPA.
My graduate research focused on "Search Engine Marketing and Branding in Higher Education," examining how search architecture, brand signaling, and digital positioning influence institutional visibility, perception, and long-term competitiveness. This work explored the strategic relationship between technical search optimization and brand equity within complex educational environments.
I also co-authored the paper "Global Pandemic Uncertainties and Risk Management Strategies," presented at the Academy of International Business Conference (2021), which analyzed organizational responses to uncertainty and systemic disruption.
Beyond academic research, I have presented on branding, digital strategy, and organizational change at Thompson Rivers University and the Kamloops Innovation Centre exploring how institutions navigate technological decision-making, risk, and long-term digital resilience.
Together, these experiences strengthened my ability to synthesize research, strategy, and practice—and to communicate complex ideas clearly across technical and non-technical audiences.
Designing and guiding modern web platforms, enterprise systems, secure server environments, and scalable infrastructure aligned with organizational priorities.
My foundation includes comprehensive full-stack expertise across the entire delivery lifecycle—from user experience design and wireframing, to front-end architecture, back-end development, database systems, server environments, integrations, and infrastructure optimization. This breadth enables informed executive decision-making, ensuring that architectural choices align with governance frameworks, risk management considerations, and long-term institutional strategy.
Sustainable digital strategy depends on the strategic use of data. I focus on strengthening institutional capability through analytics frameworks, database architecture, reporting models, and governance structures that transform information into strategic insight.
The emphasis is not merely on data collection, but on clarity and accountability—establishing systems that support evidence-based decision-making while respecting privacy, security, and regulatory requirements. In complex environments, data governance becomes a strategic asset, not just a technical function.
Digital transformation succeeds when governance, ownership, and operating models evolve alongside technology. I work at the intersection of strategic planning, change management, and organizational design—helping institutions define clear roles, editorial standards, platform stewardship models, and cross-functional alignment.
This domain often involves translating technical complexity into defensible strategic choices for executive stakeholders, ensuring that digital initiatives are not isolated projects but components of a long-term institutional roadmap. The goal is resilience: platforms and teams structured to adapt without repeated disruption.
My professional path has been shaped by a sustained interest in how strategy, systems, and people intersect—and how decisions made in one domain ripple across the others.
I began with a foundation in business and marketing, grounding my thinking in audience insight, positioning, and measurable outcomes. This was later complemented by hands-on experience with enterprise systems and web infrastructure, where I developed a practical understanding of scale, security, and operational constraints.
Working across both domains revealed a recurring challenge: many digital initiatives struggle not because of weak strategy or inadequate technology, but because the two are not designed to work together. This insight continues to inform how I approach web platforms—not as isolated tools, but as institutional systems that require clear ownership, governance, and long-term intent.
Throughout my career, I have led and contributed to multiple large-scale web redesign and CMS modernization initiatives for Canadian higher education institutions. These engagements involved cross-functional coordination ensuring governance, accessibility, scalability, and sustainability were embedded into the foundations of each program.
Teaching and research further refined this approach. In academic settings, I translate complex concepts into practical frameworks; in research, I test assumptions and ground decisions in evidence. Together, these experiences reinforce a professional approach centered on clarity, synthesis, and intentional design.
I actively work with Drupal and WordPress as content management systems for large, distributed websites where governance, accessibility, and long-term sustainability matter.
To explore platform architecture, content models, and governance patterns in practice, I maintain an independent Drupal environment. This site is used to prototype layouts, test content structures, and validate design and editorial approaches before they are applied in institutional contexts.
The work focuses on how Drupal can support scalable publishing, clear ownership, and consistent user experience across complex organizations—particularly in higher education and the public sector.
I welcome opportunities for collaboration in the areas of digital strategy, web design, institutional web transformation, governance design, and platform modernization—through advisory engagements, strategic initiatives, or applied research discussions.
Access to research materials, selected resources, and the most current version of my résumé is available upon request. Please submit the contact form below and include a brief note outlining the purpose of your request.